Last updated: 14 July 2026

RenoLane respects your privacy and is committed to handling your personal information fairly, lawfully and transparently.

This Privacy Policy explains what information we collect, why we collect it, how we use it, who we may share it with and the rights you have in relation to your information.

1. Who we are

RenoLane is an independent renovation guidance website operated by:

Aiden Jefferson, trading as RenoLane

Email: renolane.uk@gmail.com

Business correspondence address: Wharfedale, West Yorkshire, United Kingdom

For the purposes of UK data protection law, Aiden Jefferson trading as RenoLane is the data controller responsible for the personal information described in this Privacy Policy.

RenoLane provides general renovation information, reviews project enquiries and may, with the homeowner’s permission, introduce homeowners to independent renovation professionals.

RenoLane does not carry out building work and does not provide architectural, engineering, surveying, legal or financial advice.

2. Information we collect

We may collect the following information when you use RenoLane or submit a project enquiry:

• Your full name

• Email address

• Telephone number

• Property postcode

• The type of property and renovation project

• Your approximate project budget

• Your expected project timescale

• The current stage of your project

• Your written project description

• Drawings, plans, photographs or other files you choose to upload

• Records of communications between you and RenoLane

• Information about whether you have agreed to be contacted or introduced to a third party

• Basic technical and usage information relating to your visit to the website

Please avoid including sensitive personal information in project descriptions or uploaded files unless it is genuinely necessary.

3. How we collect your information

We may collect personal information:

• When you complete the RenoLane project questionnaire

• When you contact us by email, telephone or another communication method

• When you respond to a message from RenoLane

• When you ask us to introduce you to a renovation professional

• Automatically through limited website performance and usage information

Project enquiries are currently submitted through a form provided by Tally and may be embedded within the RenoLane website.

4. Why we use your information

We may use your personal information to:

• Receive and review your renovation enquiry

• Understand the type, location, budget, timing and stage of your project

• Contact you to clarify information about your project

• Respond to questions or requests

• Assess whether RenoLane may be able to assist you

• Ask whether you would like an introduction to a relevant independent professional

• Make an introduction where you have given permission

• Maintain appropriate records of enquiries and communications

• Operate, secure and improve the RenoLane website and service

• Investigate misuse, fraud, security issues or complaints

• Meet legal, regulatory, tax or record-keeping obligations

We will not use your project enquiry to send unrelated marketing messages unless you separately choose to receive them.

5. Our lawful bases for using your information

UK data protection law requires us to have a lawful basis for each way we use personal information.

We generally rely on the following lawful bases:

Legitimate interests

We may rely on our legitimate interests to:

• Receive, review and respond to project enquiries

• Communicate with people who have contacted RenoLane

• Manage and improve the RenoLane service

• Keep reasonable business and enquiry records

• Protect the security and integrity of the website

Our legitimate interest is operating and developing a renovation guidance and project-introduction service. We will only rely on this basis where our interests are not overridden by your rights and interests.

Consent

We will rely on your consent before sharing your identifiable project and contact information with an independent renovation professional.

You may withdraw this consent before the information is shared by contacting us.

Legal obligation

We may use or retain information where necessary to comply with applicable legal, regulatory, tax, accounting or law-enforcement obligations.

6. Contacting you about your enquiry

When you submit the RenoLane project questionnaire, you agree that RenoLane may contact you using the contact information you have provided for purposes connected with your enquiry.

This may include contacting you by email or telephone to:

• Confirm that your enquiry has been received

• Clarify details about your project

• Explain whether RenoLane may be able to help

• Discuss a possible introduction

Submitting an enquiry does not subscribe you to a marketing mailing list.

7. Sharing your information

We will not automatically pass your personal information to builders, architects or other renovation professionals merely because you submitted a questionnaire.

If we identify a professional who may be relevant to your project, we will contact you and ask whether you would like an introduction.

We will only share identifiable information with that professional after you have agreed to the introduction.

When permission is given, the information shared may include:

• Your name

• Contact details

• Property location

• Project type

• Budget range

• Project timing and stage

• Your project description

• Relevant files you have uploaded

You are not required to accept an introduction.

We may also share information where reasonably necessary with service providers that help us operate RenoLane, or where disclosure is required by law.

8. Service providers

We use or may use trusted third-party providers to operate the website and process information on our behalf, including:

• Framer, which is used to build, host and operate the RenoLane website

• Tally, which is used to provide and process the project questionnaire

• Cloudflare, which provides domain name and related internet infrastructure services

• renolane.uk@gmail.com, which may be used for email, document storage or enquiry management

• Other professional, technical or administrative providers where reasonably necessary

These organisations may act as data processors and may only process information in accordance with their contractual responsibilities and applicable law.

Project enquiries submitted through RenoLane are processed using trusted third-party services, including Tally, to help us receive and manage enquiries.

9. International data transfers

Some service providers or their subcontractors may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take reasonable steps to ensure that an appropriate legal transfer mechanism or safeguard is in place where required.

These safeguards may include an adequacy decision, approved contractual protections or another lawful transfer mechanism.

10. How long we keep your information

We will not keep personal information for longer than reasonably necessary.

Unless a longer period is required for legal reasons, we currently intend to apply the following retention periods:

• Project enquiries that do not progress: up to 12 months after the last meaningful communication

• Active project enquiries: for the duration of the enquiry and up to 12 months after it closes

• Uploaded drawings, plans and photographs: up to 12 months after the related enquiry closes

• Records relating to complaints, disputes or legal matters: for as long as reasonably necessary to resolve the matter and meet legal obligations

• Records required for tax, accounting or contractual purposes: for the period required by applicable law

We may delete information earlier where it is no longer needed.

If you ask us to delete your information, we will do so where applicable, although we may retain limited information where required by law or necessary to establish, exercise or defend legal claims.

11. Security

We take reasonable organisational and technical measures to protect personal information from unauthorised access, alteration, loss, misuse or disclosure.

However, no online service or transmission method can be guaranteed to be completely secure.

You should not upload documents containing unnecessary personal, financial or sensitive information.

12. Your data protection rights

Depending on the circumstances, you may have the right to:

• Ask for access to the personal information we hold about you

• Ask us to correct inaccurate or incomplete information

• Ask us to delete your information

• Ask us to restrict how we use your information

• Object to certain uses of your information

• Withdraw consent where we rely on consent

• Ask for certain information in a portable format

• Complain about how your information has been handled

Some rights are subject to legal conditions and exceptions.

To exercise a right, contact:

renolane.uk@gmail.com

We may need to request information to verify your identity before responding.

13. Complaints

Please contact us first if you have concerns about how RenoLane has handled your personal information.

You also have the right to complain to the UK data protection regulator:

Information Commissioner’s Office

The ICO’s current contact and complaint information is available through its official website.

14. Cookies and website analytics

RenoLane may use technologies that are necessary for the website to operate correctly.

We currently intend to use Framer’s built-in website analytics. Framer states that its built-in analytics do not use cookies or create persistent identifiers.

If we later introduce non-essential cookies, advertising tools, tracking pixels or third-party analytics that require consent, we will provide appropriate information and obtain consent before those technologies are activated where required.

You can find more information on our Cookie Policy page.

15. Third-party websites

The RenoLane website may contain links to third-party websites.

RenoLane is not responsible for the privacy practices, security or content of independent third-party websites. You should review the privacy information provided by those organisations before submitting information to them.

16. Children’s information

RenoLane is intended for adult homeowners and individuals authorised to make decisions about renovation projects.

Our service is not directed at children, and we do not knowingly seek to collect personal information from anyone under the age of 18.

17. Automated decisions

RenoLane does not currently use personal information to make solely automated decisions that produce legal or similarly significant effects.

Project enquiries are intended to be reviewed manually.

18. Changes to this Privacy Policy

We may update this Privacy Policy when the RenoLane service, our technology providers or legal requirements change.

The latest version will be published on this page, together with the date it was last updated.

19. Contact us

For questions, requests or complaints relating to this Privacy Policy or your personal information, contact:

Aiden Jefferson, trading as RenoLane

Email: renolane.uk@gmail.com

Business correspondence address: Wharfedale, West Yorkshire, United Kingdom